The 18th edition of the International Agricultural Show in Morocco (SIAM) , taking place from April 20 to 28, 2026 , is once again establishing itself as the essential hub for global agribusiness. At the heart of this edition, dedicated to "Sustainability of Animal Production and Food Sovereignty," Côte d'Ivoire is showcasing its strengths to attract investors and visitors.

A high-level diplomatic and tourism offensive

Led by the Minister of Agriculture, Bruno Nabagné Koné , and the Deputy Minister , Bernard Kini-Komoé , the Ivorian delegation is not just discussing agronomy. Supported by Ambassador Lamine Ouattara , it is proudly promoting the strategic project "Sublime Côte d'Ivoire" .

The mission is clear: to transform the trade show into a major tourism showcase. Under the leadership of Ms. Audrey N'Kpeoudjé , Director of the Tourism and Leisure Bureau, the Ivorian stand offers a fully immersive experience:

1. Technology: Discover iconic sites through virtual reality.
2. Culture: Exhibition of traditional costumes and folk entertainment.
3. Lifestyle: Highlighting the country's gastronomy and legendary hospitality.

"Our goal is to showcase Ivory Coast in all its glory, linking agricultural wealth to our cultural and artisanal heritage," Ms. N'Kpeoudjé explained.

The Abidjan–Rabat axis: Exemplary South-South cooperation

This Ivorian presence in Meknes echoes Morocco's recent participation in the MASA trade fair in Abidjan (which concluded on April 19), illustrating the vitality of exchanges between the two nations. More than just a trade fair, the SIAM (International Agricultural Show in Meknes) symbolizes a strengthened synergy between Côte d'Ivoire and the Kingdom of Morocco, particularly in the tourism and leisure sectors.

SIAM 2026 in key figures

On a site of 370,000 m² , the event displays record-breaking ambitions:

1. 1,500 exhibitors from 70 countries.
2. More than one million visitors expected.
3. Portugal is in the spotlight for this edition.
4. More than 55 thematic conferences on innovation and health security.

A record to be honored

Building on its title of "Best Foreign Participation" obtained in 2023, Côte d'Ivoire intends to repeat this success. By focusing on a coherent promotional strategy and modern marketing tools, the country is not simply showcasing itself: it is inviting the world to discover an unmissable investment and leisure destination.

Placed under the High Patronage of His Majesty King Mohammed VI , the SIAM remains open to the general public until April 28, thus offering maximum visibility to Ivorian advances in food and animal production.