The Ivorian fishing sector is undergoing a digital transformation. On April 29th and 30th in Yamoussoukro , Place Jean-Paul II will host the "Tilapia Promotion Days." The highlight? The official launch of the Multi-Stakeholder Partnership's (PM2ACI) digital marketing platform. This technological initiative aims for a clear objective: to reduce dependence on imports.

The challenge of food sovereignty

The facts are clear: Ivory Coast still imports nearly 80% of its fish needs , representing a colossal volume of 700,000 tons per year. Currently, local tilapia production is capped at 10,000 tons.

Supported by the FAO and the FISH4ACP program, the project aims to structure the sector to increase production to 68,000 tonnes by 2031 .

A "Marketplace" to bypass intermediaries

The major innovation of this tool lies in its ability to directly connect production areas to end consumers.

1. Direct from the producer: Eliminating logistical barriers and costly intermediaries.
2. Guaranteed freshness: Promoting local fish in the face of imported frozen stocks.
3. Traceability: Better visibility on the origin and quality of products.

"This platform is the catalytic force that will differentiate Ivorian tilapia in the market."

A lever for inclusion for young people and women

Beyond the technical aspects, this digital transition, overseen by the Ministry of Animal and Fisheries Resources (MIRAH) , aims to be inclusive. Its primary targets are:

1. Women and young people: Digital technology reduces physical and logistical barriers for these key players in the value chain.
2. The local economy: By promoting short supply chains, the platform ensures better profitability for farmers in the regions.

During the event in Yamoussoukro, training sessions will enable fish farmers to create their own online sales spaces, marking the first step towards greater commercial autonomy.