Japon : le chocolat génère près de 2,4 milliards FCFA de chiffre d’affaires en une journée
In Japan , chocolate consumption experienced a spectacular peak on February 3, 2026 , with sales estimated at nearly 2.4 billion CFA francs in a single day, according to widely reported information.
This exceptional performance can be explained by the approach of Valentine's Day , a key period for the Japanese chocolate market. In the country, this holiday gives rise to a deeply rooted tradition, marked by the massive purchase of chocolates, particularly in department stores and shopping malls.
Every year, the beginning of February is synonymous with strong commercial activity for brands and distributors, making chocolate one of the season's flagship products. This dynamic illustrates the considerable economic importance of this sector in Japan.
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