Quand le digital propulse les restauratrices d'Abidjan
In Abidjan, the food sector is undergoing a profound transformation. It's no longer just about flavors, but about clicks . Fueled by technological advancements, numerous female entrepreneurs are transforming their small establishments into thriving businesses thanks to digital tools.
For these "mama-preneurs," integrating solutions like Yango Food marked a turning point. Far from being a mere gadget, the platform acts as a strategic partner offering:
Success came quickly. Kroa Naimah Rose , owner of Chez Miss Zahoui , saw her online sales triple in just a few months. This performance allowed her to extend her opening hours and stabilize her business.
The same observation was made by Karine Dalli , a bakery manager, who emphasized that the digital marketplace has become her primary driver of brand awareness: the majority of her new customers discover her products directly on their smartphones.
The impact of technology extends beyond the financial realm; it is also human . Innovation now allows these women to:
The key figure: Today, nearly 50% of the platform's partner restaurants in Abidjan are run by women.
Technology is now proving to be the essential driver of women's economic empowerment in Ivory Coast, demonstrating that behind every screen can lie a true entrepreneurial success story.
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